Trends that I've been noticing are:
1. A hook, probably the most interesting aspect of the book or the main intriguing factor
2. A brief summary about the book, discussing main characters and even an insight into some of their day-to-day struggles -- seemingly reeling you into the book without giving away too much
3. A summary, what the book entails and provides for the reader, the last enticing thing that the writer can offer about the book itself.
Chomp -- Carl Hiaasen
The Fault in Our Stars -- John Green
BZRK -- Michael Grant
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